Product offering development
Śnieżka Group continues to develop its product offering, which is shown through market launches of new products and modifications of the current offering. In the reporting period, the main company launched sales of new polymer-gypsum finish putty ST 12 Start Pro under the Acryl-Putz brand, while the Acryl-Putz FS 20 Finisz ready-to-use putty received a new improved formula. The Vidaron brand offering was expanded by two new products: Decorative and Protective Preservative and Decorative and Protective Preservative and Coating, which replaced the earlier version of the product. The color palette of certain products also changed in the 2016 season, as Supermal oil and phthalate enamel and a chlorinated rubber paint were introduced into the product offering as well as new, attractive colors of the Śnieżka Na dach roof paint. In the period, the Group also worked on the development of new products, which were launched in 2017. Several new products were added to the Magnat brand portfolio, including Magnat Sypialnia Pokój Dziecka, an innovative paint with a set color palette featuring a technology that eliminates formaldehyde from air. It is the only such product available on the Polish market offered in a set color palette and in broad distribution. The Vidaron brand portfolio has been expanded by new products, such as: Renovation Wood Preservative, Garden Furniture Oil, Deck Oil or Ultra Resistant Stain & Varnish. A new concept named Śnieżka My Deco has been prepared as part of the development work, which is an offering of products dedicated to those who want to change their surroundings quickly and easily: paint furniture or any decorative elements in new colors.
In addition to new formulas, changes in color palettes of some products were introduced for the 2017 season, to keep up with current trends.
The Group also continues to develop of products dedicated to the export markets. For the Śnieżka Ukraine subsidiary, formulas have been prepared for new emulsion interior and facade paints. The Śnieżka BelPol subsidiary introduced new interior paints, Śnieżka Super Latex and Śnieżka Design Lux, to its offering, which are used for dyeing paint in the coloring system using the NCS color notation.