Superbrands
Following a consumer poll conducted on a sample of over 15 thousand respondents and based on the assessment of the Brand Council experts, in 2016 for the eleventh time the international Superbrands organization selected the top consumer brands on the Polish market. The “SUPERBRANDS 2016/17” and “CREATED IN POLAND SUPERBRANDS 2016/17” titles were awarded for the fourth time in a row to the well-known and valued brands of paint: Śnieżka and MAGNAT. The titles constitute important consumer information about the quality and trust of the distinguished brands.
Superbrans
Pearls of the Polish Economy
In 2016, Fabryka Farb i Lakierów Śnieżka SA was ranked 13th (up by 6 places compared to the previous year) in the prestigious ranking of “Pearls of the Polish Economy” organized by “Polish Market”, an English-language economic monthly, which promotes Polish economy, science and culture in the world. The improvement of the Company’s place in the ranking confirms its strong market position and places it among the leading companies in Poland.
Pearls of the Polish Economy
„Top 500 List”
In 2016, Fabryka Farb i Lakierów Śnieżka SA also improved its position in the “Top 500 List” published by the “Rzeczpospolita” newspaper. In the ranking of Poland’s largest companies, Śnieżka was classified 450th, improving its position by 15 as compared to 2015. The “Top 500 List” is the oldest of such lists published in the Polish press. It is developed taking into account the criteria such as: revenues on sales, operating profit, capital expenditures and headcount.
„Top 500 List”
Top 2000 List
Fabryka Farb i Lakierów Śnieżka SA was also included in the prestigious “Top 200 list” presenting the companies that are the “showcase of Polish economy”. In the 15th edition of the ranking published in 2016, the Parent Company was classified as 588th. The list is developed on the basis of a number of key financial ratios and values, including: sales revenues, operating profit and capital expenditures. The “Top 2000 List” is a reliable source of knowledge about Poland’s economy.
Top 2000 List
Ranking of Poland’s Most Valuable Brands
In the 13th edition of the “Ranking of Poland’s Most Valuable Brands” published by “Rzeczpospolita”, Fabryka Farb i Lakierów Śnieżka SA was classified at a high 110th place, noting a move up by 3 places compared to 2015. The Parent Company received the highest note among the manufacturers of paints and varnishes in Poland. The Śnieżka brand also improved its result (by one place) in the brand power ranking, promoted to the 21st place in its industry category broadly defined as “Other non-food ”. It was also present in mini-rankings presenting consumer preferences. They have been developed by the “Rzeczpospolita” daily newspaper to present the brands that achieved the best scores in the individual indicators comprising brand power. In the “Brand awareness” category, which focuses on the knowledge of the brand (based on two measures: aided and unaided recall), the Company was ranked high at the 20th place where, as in the “Perceived value” category, it was the only paint brand. In the “Awareness priority” category, it was ranked 14th out of 60. The scores in that category were awarded based on the brand recall test, in which Śnieżka repeatedly appeared as the first choice brand. The Śnieżka brand was also included in the prestigious category of brands selected most frequently, at the 28th place.
Ranking of Poland’s Most Valuable Brands
„Creator of Entrepreneurship”
Fabryka Farb i Lakierów Śnieżka SA was declared a leader of the Dębicki commune and named the “2016 Creator of Entrepreneurship in the Podkarpackie Region” during the “Golden Hundred” ranking award ceremony organized by the “Gazeta Codzienna Nowiny” newspaper and the Małopolski Business Institute. The Parent Company was also ranked at a high 10th place in the general classification, which was one place higher than in the previous edition of the ranking.
„Creator of Entrepreneurship”
„Podkarpacka Business Award”
In the “2016 Podkarpacka Business Award” competition, Fabryka Farb i Lakierów Śnieżka SA received the title of the “Investor of the Decade” as part of the “2016 Podkarpackie Business Award”. This places it in the elite group of the most dynamic businesses operating in the Podkarpacie Region and shows the recognition of the Chapter for the company’s management and its business strategy.
„Podkarpacka Business Award”
„Absolute Success Favorite”
In 2016, Śnieżka-Ukraine once again participated in the “Success Favorite” contest. The Śnieżka brand ranked first in the “Paint” category and received the “Absolute Success Favorite” status. The purpose of the contest is to select the brands that have garnered the greatest trust and popularity among consumers and experts in the construction chemicals industry.
„Absolute Success Favorite”
